“…market researcher estimates that 2.9 million U.S. mobile subscribers received a text message from the Obama campaign Aug. 22-24. The VP message was sent in the late hours of Friday night… the single largest mobile marketing event in the U.S., to date,” —— Mickey Alam Kahn, 8/26/08 Mobile Marketer.
Unquestionably Senator Obama’s presidential race was impacted in a positive fashion via use of Text Messaging. The reasons are many, but the most significant is simple; it aided him in reaching people he needed to reach in an immediate, convenient and cost effective manner.
IP based networks are the magic that allow this bridge to exist between the computer (data) and cell phone (voice) worlds. By using a “cloud computing” based solution for communications (i.e. www.GAFYD.net) you gain the advantage of using all readily available equipment such as cell phones.
By making use of cell phones already owned and paid for by his 100,000′s volunteers, Sen Obama’s campaign had no capital costs, no infrastructure setup time and no training associated with getting information to them. This provides a HUGE advantage over techniques of the past for get fast changing information to a large number of people.
Text Messaging is an undisputed run-away phenomenon in the age group that will shortly be the next wave of corporate employees – yet today’s businesses hardly use it. Compared to purchase and management of smart phones (Blackberry, Windows Mobile PDA, iPhones and miniature PC devices) – text messaging can be extremely affordable and simple to implement. The fact remains, text-messaging (thought of as “just for kids”) is the most affordable, simplistic and reliable manner around for sending brief written information to the widest population of mobile voice devices – standard cell phones.
When you look for communication solutions for your company, make sure and include the ability to bridge between email-messaging and text-messaging. It will improve efficiency and save a tremendous amount of money. Our Google Apps offering allows this.