After 30 years of software industry experience, 50+ years as an American consumer and 10 years as a business owner – you’d think I’d have a pretty good feel for the whole “advertising / marketing” aspect of technology. Well NOT really – what passes as great marketing can sure still escape me!
2009 - Millward Brown top “BrandZ” report
The latest industry report of the Top 100 Global Brand valuations has been released, the top 10 are shown.
If nothing else it affirms we are firmly in the information age, as 3 of the top 4 are software companies. But my real point is that with the kind of money and scope of creative marketing resource available to them, it is pretty surprising what the latest market campaigns from #1 (Google) and #2 (Microsoft) on the list look like.
Google, via an internal effort comes up with what is basically just a simple typewriter look billboard – no graphics, images or sound involved, check it out…
Microsoft, via a nationwide contest amongst 100’s of top notch creative professionals, selects a guy in pajama pants with a jingle that is (________ what’s a kind word to use) to represent one of their latest offerings – the BING serach engine.
I suppose having $100B+ in “Global Brand Valuation” gives an awful lot of latitude in how you sell product. So if someone tells me my product’s name GAFYD (Google Apps For Your Domain) is bit silly - I’ll just say, have you seen the latest from the leaders?
P.S. Regardless of style I’m glad Google is finally promoting what I think is one of the most significant values to business today – Google Apps.
