Voice mails and text messages are a critical part of everyday communication. Billions of text messages are sent daily. Yet, the paying customer has limited access and control over storage management, viewing and retention of their own messages. Consider the following facts.
Voice Mail was introduced commercially by IBM in the late 70’s. Gained wide acceptance in the 80’s, became pervasive in the 90’s and is used everywhere today. It’s so prevalent, the leading wireless Mobile phone providers (Verizon, AT&T, T-Mobile and Sprint) just include it automatically in their service plans. But remember their main business is “wireless signal transmission” NOT voice mail systems. Their fiscal investment in the research or feature capability of voice mail is the bare minimum. Voice mail is offered primarily as “competitive necessity – the other vendor has it so we have to have it”.
What does that mean for the customer? You buy a “state-of-the-art” iPhone, Droid, HTC Evo Smart-phone / Web Device which ends up using 10+ year old voice mail techniques and policies. Systems designed to assure they would work no matter how in-expensive your cell phone was. This was good for the vendors, it assured they could provide some level of service to every customer. How else would you explain these limitations that people live with today:
- you are limited to a 2 minute message (maximum)
- only allowed to keep 20 stored messages at any given time
- each message is permanently deleted 30 days after its creation regardless of space being available
- having to pay $5-6.00 to the vendor and wait 3-5 days to get a permanent recorded copy of 1 voice mail message?
Each of the above is an actual condition that exists in the Terms of Service contracts of at least one of the leading providers. Would you possibly accept anything even remotely close to those limitations in your email messaging service? Never!
The wireless mobile phone industry effectively invented “Text Messaging”, a type of messaging that people today are madly in Love with (2.5 billion text messages are sent each day in the USA, more text messages are sent per phone than phone calls). Yet do you know the limitations? How many you can keep? Can you easily find 30 day or 1 year old messages with a simple Search command? Can you easily broadcast a text message to a list of people in your email contact list? (without having to have a Twitter account).
Texting is known as a $$Profit gold mine for wireless providers – yet the service retains some major limitations. All impacting the customer that pays for them. Consider what happens to your critical business text messages — if — you lose your mobile phone? Can you just call the provider and have them instantly restored, or access them immediately from any available internet connected PC? Yea, I don’t think so, forget about doing that.
This is a big topic and will take more than one post to cover. Come back in a few days and read about how you can not only overcome these problems and limitations – but get features you haven’t even thought about. Plus you CAN DO IT ALL using your existing cell phone number, existing mobile phone (any brand) and your existing email accounts.
* GAFYD.net – Google Apps For Your Domain


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